ECON offers many features to help you teach and students learn. The following are just a few we think you might be interested in.
What Do You Think: Each chapter opens with one question poll to personalize the chapter topic for students. Each question is fun and helps students get a sense of their own marketing behavior and attitudes, such as whether or not they enjoy shopping, if they like looking for deals, if they use coupons, and more. For professors, “What Do You Think” provides an interesting way to begin the chapter that is meaningful for students.
Engaging Layout: The hallmark of ECON is a visually engaging design implemented with pedagogic sensibilities. Photos and graphics help the text come alive for visual learners and enrich the presentation of the material. Headers are easy to follow, allowing students to quickly identify the main concepts in the chapter and how they relate to each other.
Chapter in Review. Twenty individual, detachable cards each contain all the pertinent review information from the corresponding chapter. Terms, definitions, section summaries, and important diagrams are all on one card for students to use as prompts as they study for the course. The first card shows students how to integrate the card into a well-rounded, layered study program.
Prep Cards for Instructors. Twenty individual, detachable cards each contain a quick overview of the corresponding chapter from a teaching perspective: chapter outline, topics covered, terms covered, PowerPoint® highlights, video teaching notes, additional examples not found in the student or instructor editions, assignments, and more to help you plan and deliver your course efficiently.