Throughout the past two years, we have been talking with you and with your students to learn more about how Economics textbooks could better fit your needs. We found that:
We asked… How can we shift the demand for Economics textbooks? What if you and your students helped us create a textbook that fits your needs and their learning styles?
After talking to over 250 of your colleagues and 150 students, through interviews and online seminars, we created a solution in the form of Micro and Macro paperbacks, priced right, complete with learning and teaching resources, based on what you and your students said you needed.
We are now proud to introduce you to ECON - for Micro and Macro - an innovative concept in teaching and learning solutions designed specifically for your Principles of Micro- and Macroeconomics courses. ECON for Micro and Macro is the next generation of economics texts - something you and your students built together.
This new concept includes a complete suite of study aids built to accommodate the busy and diverse lifestyles of today’s learners, including flash cards, interactive graphs, and video downloads.
We hope that you’ll consider this new student-tested, faculty-approved solution for your classroom and that you will continue to offer feedback along the way. In turn, we will strive to continually improve your teaching experience and your students’ learning experiences.
Thank you for your time and all your feedback that helped build this product. We look forward to hearing about your success using ECON.
Steve Scoble, Senior Acquisitions Editor
John Carey, Senior Marketing Manager
Susan Smart, Senior Developmental Editor
Jamie Gleich Bryant, Developmental Editor
Interested in the ECON story? Have a comment to share with us? Contact the ECON team.